PELAKSANAAN STRATEGI MARKETING PUBLIC RELATIONS PADA PT VICTORY INTERNATIONAL FUTURES CABANG MALANG
| Main Author: | Sujarwo, Sardiyanti |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/55710/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/55710/2/BAB%20I.pdf http://eprints.umm.ac.id/55710/3/BAB%20II.pdf http://eprints.umm.ac.id/55710/4/BAB%20III.pdf http://eprints.umm.ac.id/55710/5/BAB%20IV.pdf http://eprints.umm.ac.id/55710/6/BAB%20V.pdf http://eprints.umm.ac.id/55710/7/LAMPIRAN.pdf http://eprints.umm.ac.id/55710/ |
Daftar Isi:
- The purpose of this study is to describe how the implementation strategy of Marketing Public Relations at PT Victoy International futures. In the author's research using descriptive methods and data collection techniques carried out by the author by way of interviews, libraries, and documentation in carrying out the promotion strategy of Marketing Public Relations perform a series of activities in realizing this strategy. The results of this study use the SWOT Analysis strategy in order to find out threats and opportunities that might greatly affect the company's planning to achieve a target that it expects. In addition, the strategy for the implementation of PT Victory International Futures Public Relations Marketing is: Advertising (Advertising), Personal Sales (Personal Selling), Sales Promotion (Sales Promosion), Public Relations (Public Prelations), Direct Marketing, Through this strategy Public Relations can create positive public views and opinions on the company, so that Public Relations activities are not only likely to help sales activities but can continue to maintain and create a good impression.