PENGARUH GAYA HIDUP, KEPERCAYAAN MERK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada pengguna Smartphone Samsung Kota Malang)
Main Author: | Prasetyo, Yoga Vikki |
---|---|
Format: | Thesis NonPeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2019
|
Subjects: | |
Online Access: |
http://eprints.umm.ac.id/55678/1/01%20PENDAHULUAN.pdf http://eprints.umm.ac.id/55678/43/%236%20BAB%20I.pdf http://eprints.umm.ac.id/55678/44/%237%20BAB%20II.pdf http://eprints.umm.ac.id/55678/4/%238%20BAB%20III.pdf http://eprints.umm.ac.id/55678/5/%239%20BAB%20IV.pdf http://eprints.umm.ac.id/55678/6/%2310%20BAB%20V.pdf http://eprints.umm.ac.id/55678/45/03%20LAMPIRAN.pdf http://eprints.umm.ac.id/55678/ |
Daftar Isi:
- This study aims to determine the effect of lifestyle, brand trust and product quality on consumer purchasing decisions on Samsung smartphones. This type of research is quantitative research. The population used in this study were all Samsung smartphone users, with a sample of 100 respondents. This study uses quantitative data types and the data source used is primary data. Data collection using a questionnaire technique. The measurement scale technique used is the Likert scale. Data analysis methods used are multiple linear regression analysis techniques, the classic assumption test, t test. The results of this study indicate that lifestyle, brand trust and product quality significantly influence purchasing decisions. Brand trust has a dominant influence on purchasing decisions