PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Distro 3 Second)
| Main Author: | Hasanah, Uswatun |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/55553/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/55553/2/BAB%20I.pdf http://eprints.umm.ac.id/55553/3/BAB%20II.pdf http://eprints.umm.ac.id/55553/4/BAB%20III.pdf http://eprints.umm.ac.id/55553/5/BAB%20IV.pdf http://eprints.umm.ac.id/55553/6/BAB%20V.pdf http://eprints.umm.ac.id/55553/7/LAMPIRAN.pdf http://eprints.umm.ac.id/55553/ |
Daftar Isi:
- The aims of this study are to examine and analyze the influence of store atmosphere and prices on consumer purchasing decisions in 3 Second. This type of research is quantitative. The sampling technique uses accidental sampling techniques. The sample used amounted to 105 respondents. Data collection by distributing questionnaires. The measurement scale used is the likert scale. The data analysis tool used in this study is multiple regression analysis, classic assumption test and t test. The results of this study show partially that the store atmosphere significant effect on purchasing decisions. While prices partially have no significant effect on purchasing decisions.