Pengaruh Terpaan Konten Dakwah di Instagram terhadap Penerapan Akhlak (studi pada followers instagram @malang.mengaji)
Main Author: | Rinaldi, Nata |
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Format: | Thesis PeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2019
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Subjects: | |
Online Access: |
http://eprints.umm.ac.id/55180/65/PENDAHULUAN.pdf http://eprints.umm.ac.id/55180/6/BAB%20I.pdf http://eprints.umm.ac.id/55180/8/BAB%20II.pdf http://eprints.umm.ac.id/55180/10/BAB%20III.pdf http://eprints.umm.ac.id/55180/12/BAB%20IV.pdf http://eprints.umm.ac.id/55180/14/BAB%20V.pdf http://eprints.umm.ac.id/55180/16/Lampiran.pdf http://eprints.umm.ac.id/55180/ |
Daftar Isi:
- Technology is experiencing rapaid development from year to yaer. One of them is social media which is used by people to facilitate communication and also convery messages. social media as the latest innovation is used to convey message in da'wah: one of them throught Instagram. Da'wah accounts on instagram have sprung up by posting messages in the form of pictures, videos, or short story documentation that aims to bring goodness. Therefore, researchers are interested in measuring the effect of preaching content exposure on Instagram on Followers who aim to find out whether there is influence of preacing content expose on Instagram on the application of Akhlak to Instagram followers @malang.mengaji. this research used quantitative research methods, with correlational type of correlational research,. the sampling technique uses simple random sampling technique while data collection through questionnaires. To measure the data in study, researchers used validity and reability tests and the data analysis method used was a simple linear regression analysis with the theory used, namely the theory of SOR or stimulus-organism-response that discusses how a message (stimus) can be conveyed well the will be a reaction of response (response) in the form of behavioral. The results Showed that there was an influence of instagram preaching content that had an F count of 95.79> F table 0f 3.94 with a significance of 0.000a < 0.05. The coefficient of determination shows the magnitude of the effect of exposure to preaching instagram cotent on the aplication of morality by 49.4% while the remaining 50.6% in influenced by other variables outside of this study. So it can be concluded that there ia an influenced of exposure to instagram propoganda content with moderate category level on the application of morality on instagran followers @malang.mengaji. this result justifies the S-O-R theory.