UPAYA INDONESIA MENINGKATKAN TOURISM, TRADE, AND INVESTMENT (TTI) MELALUI NATION BRANDING “WONDERFUL INDONESIA” TAHUN 2011-2015
| Main Author: | Novalina, Dewi Dilla |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/54269/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/54269/2/BAB%201.pdf http://eprints.umm.ac.id/54269/3/BAB%202.pdf http://eprints.umm.ac.id/54269/4/BAB%203.pdf http://eprints.umm.ac.id/54269/5/BAB%204.pdf http://eprints.umm.ac.id/54269/6/LAMPIRAN.pdf http://eprints.umm.ac.id/54269/ |
Daftar Isi:
- Tourism is one sector that is relied upon by the state to run its economic activities. Therefore, many countries in the world are building nation branding to help create a good image for the country. That's what Indonesia does. Through the nation branding "Wonderful Indonesia", the image of Indonesian tourism is able to rise in the ranking of world tourism promotion competition. It was based on the report of the Travel & Tourism Competitiveness Index (TTCI) from the World Economic Forum (WEF). Where since 2011, Indonesia was able to rank from 81 to 74 until in 2015 was ranked 50th in the world. Indonesia is also trying to improve Tourism, Trade, and Investment (TTI) in Indonesia. Based on these facts, this study explains deeply about Indonesia's efforts in improving TTI through the nation branding "Wonderful Indonesia" in 2011-2015. The method used in this research is descriptive qualitative by using the concept of nation branding, Simon Anholt in Nation Brand Hexagon. The result during 2011-2015 all efforts are made to improve TTI according to the six aspects of the nation brand hexagon which comprises aspects of tourism, exports, government, investment and immigration, culture and heritage, and people. The existence of this study is expected to be a reference for further researchers.