Pengaruh Terpaan Akun Instagram @malangfoodies Terhadap Preferensi Dalam Memilih Kuliner di Kota Malang (Studi Pada Mahasiswa Rantau Asal Kalimantan Timur Angkatan 2018 di Universitas Muhammadiyah Malang)
| Main Author: | Syafira, Aprillia |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/54236/52/pendahuluan.pdf http://eprints.umm.ac.id/54236/54/BAB%20I.pdf http://eprints.umm.ac.id/54236/53/BAB%20II.pdf http://eprints.umm.ac.id/54236/55/BAB%20III.pdf http://eprints.umm.ac.id/54236/5/BAB%20IV.pdf http://eprints.umm.ac.id/54236/6/BAB%20V.pdf http://eprints.umm.ac.id/54236/7/BAB%20VI.pdf http://eprints.umm.ac.id/54236/8/lampiran.pdf http://eprints.umm.ac.id/54236/ |
Daftar Isi:
- This research stems from the number of culinary-based accounts in Malang that provide culinary references. But it is not yet known whether this culinary-based account affects the reference needs of the community, especially overseas students or not. So this study aims to determine whether there is an influence of the @malangfoodies Instagram account on references in choosing culinary in Malang and how much the influence of Instagram @malangfoodies Account influences on references in choosing culinary in Malang. The theory used is the AIDA theory. In this study, researchers used a quantitative approach to the survey method. The distribution of questionnaires was done online which was then processed with a simple linear regression analysis test, T test, and the coefficient of determination test. Respondents in this study amounted to 60 people based on pre-survey results who are students from East Kalimantan class of 2018 who studied at the University of Muhammadiyah Malang, know and follow @malangfoodies account and have an income of at least 1.5 million per month. The results of the study mentioned that there is an influence of Instagram @malangfoodies Account Affected Against Reference to Choose Culinary in Malang City. The magnitude of influence between variables is 23.3% or less influential. Where 76.7% influence is caused by other factors not examined by researchers. Obtained overall data is valid and reliable.