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ANALISIS PEMASARAN BAWANG MERAH (Studi Kasus Di Desa Dringu, Kecamatan Dringu, Kabupaten Probolinggo)

Main Author: Wardani, Okta Tritiyasning Kusumo
Format: Thesis NonPeerReviewed Book
Bahasa: eng
Terbitan: , 2019
Subjects:
S Agriculture (General)
Online Access: http://eprints.umm.ac.id/54212/7/PENDAHULUAN.pdf
http://eprints.umm.ac.id/54212/8/BAB%20I.pdf
http://eprints.umm.ac.id/54212/9/BAB%20II.pdf
http://eprints.umm.ac.id/54212/10/BAB%20III.pdf
http://eprints.umm.ac.id/54212/11/BAB%20IV.pdf
http://eprints.umm.ac.id/54212/12/BAB%20V.pdf
http://eprints.umm.ac.id/54212/13/BAB%20VI.pdf
http://eprints.umm.ac.id/54212/14/LAMPIRAN.pdf
http://eprints.umm.ac.id/54212/
ctrlnum 54212
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.umm.ac.id/54212/</relation><title>ANALISIS PEMASARAN BAWANG MERAH (Studi Kasus Di Desa Dringu, Kecamatan Dringu, Kabupaten Probolinggo)</title><creator>Wardani, Okta Tritiyasning Kusumo</creator><subject>S Agriculture (General)</subject><description>Shallot is a horticultural commodity that is quite strategic considering its function as a staple food in Indonesia. Shallots in Dringu Village, Dringu Subdistrict, Probolinggo Regency are contributors to the increasing onion in Indonesia. This study aims to: (1) Determine the marketing margin of shallots in Dringu Village, Dringu District. (2) Knowing the efficiency of onion marketing in Dringu Village, Dringu District. (3) Knowing what factors affect the determination of the price of production against sales. The samples used in this study were farmers, middlemen and shallot traders.&#xD; The determination of the research area was carried out intentionally (purposive). Sampling using probability sampling techniques, namely by using simple random sampling (Simple Random Sampling). Data analysis methods are descriptive and quantitative. Descriptive to analyze marketing channels carried out by marketing institutions. While quantitative to analyze marketing margins, farmer's share and marketing efficiency.&#xD; The results of this study indicate if there are two patterns sprouts marketing channels, namely, marketing channels I: Farmers - Reseller - wholesalers - retailers - consumers. Marketing channel II: Farmer - Reseller - Retailer - Consumer. Analysis of marketing margins in marketing channel I amounted to Rp 1,167 and in marketing channel II amounted to Rp 654. The value of the farmer's share in marketing channel I was 93.14%, while in marketing channel II it was 96.15%. From the results of the calculation of the marketing efficiency index in marketing channel I was 3.71 and in marketing channel II it was 7.31. In addition, the factors that influence the determination of the price of production against the sale of shallots themselves are consumers in the market, the selling price of competing products among traders in the market and the cost of producing a product to be sold to consumers.</description><date>2019-10-26</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/54212/7/PENDAHULUAN.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/54212/8/BAB%20I.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/54212/9/BAB%20II.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/54212/10/BAB%20III.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/54212/11/BAB%20IV.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/54212/12/BAB%20V.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/54212/13/BAB%20VI.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/54212/14/LAMPIRAN.pdf</identifier><identifier> Wardani, Okta Tritiyasning Kusumo (2019) ANALISIS PEMASARAN BAWANG MERAH (Studi Kasus Di Desa Dringu, Kecamatan Dringu, Kabupaten Probolinggo). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang. </identifier><recordID>54212</recordID></dc>
language eng
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
Book:Book
Book
author Wardani, Okta Tritiyasning Kusumo
title ANALISIS PEMASARAN BAWANG MERAH (Studi Kasus Di Desa Dringu, Kecamatan Dringu, Kabupaten Probolinggo)
publishDate 2019
topic S Agriculture (General)
url http://eprints.umm.ac.id/54212/7/PENDAHULUAN.pdf
http://eprints.umm.ac.id/54212/8/BAB%20I.pdf
http://eprints.umm.ac.id/54212/9/BAB%20II.pdf
http://eprints.umm.ac.id/54212/10/BAB%20III.pdf
http://eprints.umm.ac.id/54212/11/BAB%20IV.pdf
http://eprints.umm.ac.id/54212/12/BAB%20V.pdf
http://eprints.umm.ac.id/54212/13/BAB%20VI.pdf
http://eprints.umm.ac.id/54212/14/LAMPIRAN.pdf
http://eprints.umm.ac.id/54212/
contents Shallot is a horticultural commodity that is quite strategic considering its function as a staple food in Indonesia. Shallots in Dringu Village, Dringu Subdistrict, Probolinggo Regency are contributors to the increasing onion in Indonesia. This study aims to: (1) Determine the marketing margin of shallots in Dringu Village, Dringu District. (2) Knowing the efficiency of onion marketing in Dringu Village, Dringu District. (3) Knowing what factors affect the determination of the price of production against sales. The samples used in this study were farmers, middlemen and shallot traders. The determination of the research area was carried out intentionally (purposive). Sampling using probability sampling techniques, namely by using simple random sampling (Simple Random Sampling). Data analysis methods are descriptive and quantitative. Descriptive to analyze marketing channels carried out by marketing institutions. While quantitative to analyze marketing margins, farmer's share and marketing efficiency. The results of this study indicate if there are two patterns sprouts marketing channels, namely, marketing channels I: Farmers - Reseller - wholesalers - retailers - consumers. Marketing channel II: Farmer - Reseller - Retailer - Consumer. Analysis of marketing margins in marketing channel I amounted to Rp 1,167 and in marketing channel II amounted to Rp 654. The value of the farmer's share in marketing channel I was 93.14%, while in marketing channel II it was 96.15%. From the results of the calculation of the marketing efficiency index in marketing channel I was 3.71 and in marketing channel II it was 7.31. In addition, the factors that influence the determination of the price of production against the sale of shallots themselves are consumers in the market, the selling price of competing products among traders in the market and the cost of producing a product to be sold to consumers.
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institution Universitas Muhammadiyah Malang
institution_id 136
institution_type library:university
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library_id 546
collection UMM Institutional Repository
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city MALANG
province JAWA TIMUR
repoId IOS4109
first_indexed 2019-11-04T15:02:46Z
last_indexed 2019-11-04T15:02:46Z
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