ANALISIS SALURAN DAN MARGIN PEMASARAN KANGKUNG DI DESA PANDANAJENG KECAMATAN TUMPANG KABUPATEN MALANG
| Main Author: | Yunianto, Arief |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/53562/57/PENDAHULUAN.pdf http://eprints.umm.ac.id/53562/2/BAB%20I.pdf http://eprints.umm.ac.id/53562/3/BAB%20II.pdf http://eprints.umm.ac.id/53562/4/BAB%20III.pdf http://eprints.umm.ac.id/53562/5/BAB%20IV.pdf http://eprints.umm.ac.id/53562/6/BAB%20V.pdf http://eprints.umm.ac.id/53562/7/BAB%20VI.pdf http://eprints.umm.ac.id/53562/50/LAMPIRAN.pdf http://eprints.umm.ac.id/53562/ |
Daftar Isi:
- Water spinach commodities become a type of vegetable favored by the people of Indonesia. Pandanajeng Village as a water spinach’s production center in Tumpang District, Malang Regency has a wide marketing area. The role of marketing in water spinach yields depends on the agricultural trading system. Agricultural trading systems will influence the price level and the length of time the water spinach distribution. Therefore, information is needed about the level of efficiency of marketing of water spinach (related to agricultural trading) in the existing marketing channels. This study purposes to (1) find out the description of the flow and marketing efficiency of water spinach from farmers (producers) to end consumers (2) to know the components of marketing costs and margins for each marketing agent of water spinach. The research area was taken purposively. The study was conducted for 1 month starting from June to July 2018. Sampling using the snow sampling method and taken as many as 15 farmers and a number of other intermediary institutions. Data analysis uses marketing margin calculations and farmer’s share values. The results showed that there were two marketing channels, namely Marketing Channels I. Farmers - Retailers - Consumers and Marketing Channels II. Farmers - Wholesalers - Retailers - Consumers. Channels that have the best efficiency because they have operational efficiency (technical) for large traders with the type of transport mode, while for price efficiency has a value of marketing costs (51.65%) lower than channel I and a greater value of profit (48.35% ) In addition, it has a greater opportunity to be developed because it covers a wider marketing area. The lowest marketing margin was obtained by channel I with a value of 33.33% <54.82% (channel II). Similarly, the value of channel I farmer share has a higher value of 66.67%> 45.18%.