PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RESTORAN AYAM BAWANG CAK PER DI KOTA MALANG
| Main Author: | Sirri, Muhamad Abdul Aziz |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/53522/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/53522/2/BAB%20I.pdf http://eprints.umm.ac.id/53522/3/BAB%20II.pdf http://eprints.umm.ac.id/53522/4/BAB%20III.pdf http://eprints.umm.ac.id/53522/5/BAB%20IV.pdf http://eprints.umm.ac.id/53522/6/BAB%20V.pdf http://eprints.umm.ac.id/53522/7/LAMPIRAN.pdf http://eprints.umm.ac.id/53522/ |
Daftar Isi:
- The purpose of this research was to knowing the effect of product quality, service quality and price on consumer purchasing decisions in Ayam Bawang Cak Per restaurant in Malang. Type of this research used "explanatory research" methods. The sample in this research used "purposive sampling" technique with respondents as many as 110 people. The scales used are the linkert scale for the independent variable and the guttman scale for the dependent variable. The validity test in this research used a comparison of r count values with r table. Reliability test in this research with cronbach alfha coefficient and data analysis technique used in this research is logistic regression. The results of this research can be concluded that product quality and service quality have a partial effect on consumer purchasing decisions, while price still not enough evidence to influence. Then the three independent variables have a simultaneous effect on consumer purchasing decisions and the variables that have the greatest influence are product quality.