PENGARUH DIMENSI GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KIMCHI STORY MALANG
| Main Author: | Nurhasanah, Desi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/53487/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/53487/2/BAB%20I.pdf http://eprints.umm.ac.id/53487/3/BAB%20II.pdf http://eprints.umm.ac.id/53487/4/BAB%20III.pdf http://eprints.umm.ac.id/53487/5/BAB%20IV.pdf http://eprints.umm.ac.id/53487/6/BAB%20V.pdf http://eprints.umm.ac.id/53487/7/LAMPIRAN.pdf http://eprints.umm.ac.id/53487/ |
Daftar Isi:
- This research has the purpose to test the partially or simultaneous between dimensions namely lifestyle activity, interest and opinion towards purchasing decisions on Kimchi Story Malang. Respondents used in this research is the consumer of the Kimchi Story Malang one last year and took a sample of 115 people using non-probability sampling is to Accidental Sampling. Test instruments used is test validity, reliability test. Data analysis technique used is a classic assumption test (nomarlitas, multikolonieritas and heteroskedastisitas). Using a detailed questionnaire data collection techniques and multiple regression analysis. The results of this study indicate that the variable is not significant and influential activity negatively to purchase decisions while the variable interest and influential opinion positively and significantly to the purchasing decision. Simultaneously, the lifestyle is the dimension of activity, interest and opinion significantly influential and positive towards purchasing decisions in Kimchi Story Malang.