Daftar Isi:
  • Pia Cap Mangkok is a company engaged in the manufacture of food products pia. In this study intend to explain the product quality improvement Pia Cap Mangkok to improve customer satisfaction by using kansei engineering and quality function deployment method. The study was conducted by interviewing them directly to customers pia mangkok with kansei using the concept as well as interviews with the company to simultaneously confirm the results of the interview to its customers. From interviews with kansei then carried out a series of calculations menggunkaan QFD. Of all the consumer wants, acquired some of the attributes of the product which is considered as a priority in the improvement of products to create customer satisfaction.