PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN (Studi Pada Warung Sate Kambing Bang Saleh Pusat Kota Malang)
| Main Author: | Adam, Myhammad |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/53477/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/53477/2/BAB%20I.pdf http://eprints.umm.ac.id/53477/3/BAB%20II.pdf http://eprints.umm.ac.id/53477/4/BAB%20III.pdf http://eprints.umm.ac.id/53477/5/BAB%20IV.pdf http://eprints.umm.ac.id/53477/6/BAB%20V.pdf http://eprints.umm.ac.id/53477/7/LAMPIRAN.pdf http://eprints.umm.ac.id/53477/ |
Daftar Isi:
- This study aims to determine the influence of service quality dimensions, namely Tangible, Reliability, Assurance, Responsiveness, and Empaty on Consumer Loyalty at Malang City Center Sale Goat Satay Sate This study uses a quantitative approach with the object of research at the Warung Sate Kambing Bang Saleh Pusat Kota Malang. The selection at the restaurant was due to the Bang Saleh Goat Sate Warung still existing and growing rapidly until now. The method used in this study with interviews and questionnaires. The research sample of 100 customers at Warung Sate Kambing Bang Saleh was purposive sampling as a sampling technique. Data analysis in this study using multiple linear regression (multiple regression analysis). The results showed that the tangible, Reliability, and Empaty variables had a significant effect on the consumer loyalty of Warung Sate Kambing Bang Saleh Pusat Kota Malang, while the Responsiveness and Assurance variables did not significantly influence consumer loyalty at Malang City Center Sale Goat Satay Sate. Tangible variables have a dominant influence on consumer loyalty of 2,149.