PENGARUH TERPAAN KAMPANYE NEGATIF DI INSTAGRAM TERHADAP PARTISIPASI POLITIK PEMILIH PEMULA PADA PEMILIHAN PRESIDEN (PILPRES) 2019 (Survey Pada Mahasisawa Jl. Kertosentono RT. 01 RW. 02 Kelurahan Ketawanggede, Kecamatan Lowokwaru, Kota Malang, Jawa Timur)
| Main Author: | Irawan, Firda Dewi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/53365/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/53365/2/BAB%20I.pdf http://eprints.umm.ac.id/53365/3/BAB%20II.pdf http://eprints.umm.ac.id/53365/4/BAB%20III.pdf http://eprints.umm.ac.id/53365/5/BAB%20IV.pdf http://eprints.umm.ac.id/53365/6/BAB%20V.pdf http://eprints.umm.ac.id/53365/7/BAB%20VI.pdf http://eprints.umm.ac.id/53365/8/LAMPIRAN.pdf http://eprints.umm.ac.id/53365/ |
Daftar Isi:
- The focus of this research was intended to the exposure of the negative campaign on Instagram towards the political participation of beginner voters on the 2019 Indonesian Presidential Elections. The purpose was determined whether or not the negative campaign on Instagram was able to influences the political participation of beginner voters on the 2019 Presidential Election. This research was quantitatively designed as well as associatively surveyed towards college students at Jl. Kertosentono RT1/RW2 Ketawanggede Sub-District, Lowokwaru District, Malang City. The population of this study referred to 96 students. In order to get a sample of the research, the writer conducted a Pre-survey by obtaining 67 students who have seen the negative campaign on Instagram in terms of age voters’ limitation. The results revealed that there was an effect of negative campaigns towards political participation of beginner voter. This result was evidenced by the value of t score of negative campaign exposure on the Instagram variable (X) of 2.748, while the t table of free degrees 64 was 1.997. If it was compared, the value of t score > t table (2,748 > 1,997). This test showed that H1 was accepted, so it could be concluded that the exposure of the negative campaign on Instagram (X) had a significant effect to beginner voter by means of political participation (Y), even though the Determination Coefficient was low which is 9%. The rest it (91%) was influenced by other factors apart from negative campaigns on Instagram.