PENGARUH ATRIBUT PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Chatime di Kota Malang)
| Main Author: | Hidayah, Firda |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/53310/2/PENDAHULUAN.pdf http://eprints.umm.ac.id/53310/1/BAB%20I.pdf http://eprints.umm.ac.id/53310/3/BAB%20II.pdf http://eprints.umm.ac.id/53310/4/BAB%20III.pdf http://eprints.umm.ac.id/53310/5/BAB%20IV.pdf http://eprints.umm.ac.id/53310/6/BAB%20V.pdf http://eprints.umm.ac.id/53310/7/LAMPIRAN.pdf http://eprints.umm.ac.id/53310/ |
Daftar Isi:
- The aim of this study to learn the effect of attributes product, price and promotions on purchasing decisions on Chatime consumers in Malang City. Sampling using purposive sampling technique as many as 100 respondents. To collect primary data using questionnaires. To process primary data The analytical tool are using the classic assumption tes and multiple linear regression analysis. The results of this research are attributes product, price and promotion significantly influence purchasing decisions. It means that Chatime have good quality, more expensive product attributes, price and promotions as consideration for consumers to buy Chatime products.