PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP NIAT BELI ULANG (Studi Pada Pelanggan Snack Kuping Gajah Cap Kucing UD Rizki Jombang)
| Main Author: | Faldi, Devi Tri |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/53309/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/53309/2/BAB%20I.pdf http://eprints.umm.ac.id/53309/3/BAB%20II.pdf http://eprints.umm.ac.id/53309/4/BAB%20III.pdf http://eprints.umm.ac.id/53309/5/BAB%20IV.pdf http://eprints.umm.ac.id/53309/6/BAB%20V.pdf http://eprints.umm.ac.id/53309/7/LAMPIRAN.pdf http://eprints.umm.ac.id/53309/ |
Daftar Isi:
- The purpose of this study was to examine the effect of product quality, price and location on the intention to repurchase the snack cat elliptical elephant ears UD Rizki Jombang. Multiple linear regression analysis of data taken based on questionnaires from 150 respondents based on quota sampling. Regression results indicate that product quality, price and location variables have a positive and significant effect on repurchase intention.