PEMAKNAAN CITRA PARTAI SOLIDARITAS INDONESIA DALAM IKLAN VERSI “SEBERAPA INDONESIANYA KAMU?” (Studi Deskriptif Pada Anggota Himpunan Mahasiwa Komunikasi Periode 2018-2019 Universitas Muhammadiyah Malang)
| Main Author: | Fatoni, Rachmat |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/53228/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/53228/2/BAB%201.pdf http://eprints.umm.ac.id/53228/3/BAB%202.pdf http://eprints.umm.ac.id/53228/4/BAB%203.pdf http://eprints.umm.ac.id/53228/5/BAB%204.pdf http://eprints.umm.ac.id/53228/6/BAB%205.pdf http://eprints.umm.ac.id/53228/7/BAB%206.pdf http://eprints.umm.ac.id/53228/8/LAMPIRAN.pdf http://eprints.umm.ac.id/53228/ |
Daftar Isi:
- Keywords: ndonesia has 34 political parties and 7 among them is a local parties. With this huge number, Indoensian political parties have to present theirself to people so that can keep their existence as a party. One of the way is advertise in every media, such as print media or electronic media. A political party called Partai Solidaritas Indonesia is one of parties that usw media as a promotion tools. This new party has a woman leader nam Grace Natalie also has a controversial ads about their political party. It makes some pros and cons in society. They have some ads in versions, one of those is called “Seberapa Indonesianya Kamu?” version. This ad is became a differentiator between a couple of political parties’ ads which is still use old method, old school, ad mainstream. This study uses the description research method with 8 subjects who come from Communication Student Organization 2018-2019. A dept interview is a data collection method with Miles and Hubberman model in Sugiyono (2008) as a data analysis technique (data collection, data reduction, data display, and conclusion). This research has found Partai Solidaritas Indonesia get a positive image with ads whisch is breaktrough. by Communication Student Organization. The image that they built is Partai Solidaritas Indonesia is a party for young generation. The current image by Communication Student Organization and the mirror image that they built is linear.