ANALISIS PERILAKU KONSUMTIF PRODUK KOSMETIK PADA REMAJA PUTRI
| Main Author: | Abdullah, Bianca Nungki |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/52503/1/SKRIPSI.pdf http://eprints.umm.ac.id/52503/ |
Daftar Isi:
- Young women tend to have the desire to look attractive. This is done by young women using branded items that can support their appearance, including the purchase of cosmetic products. This study aims to determine the level of consumptive behavior of high school girls in Malang City on cosmetic products. The subjects used in this study were 50 high school girls. The subject taking technique uses Purposive sampling, it aims to streamline the use of research time by not ignoring the validity of the data obtained. The instruments used in this study consisted of aspects, namely aspects of consumptive behavior, interest in consumptive behavior and opinions related to consumptive behavior. The method of data analysis in this study used descriptive analysis. The results of data analysis showed that the consumptive behavior of high school adolescent girls in Malang was at an average score of 3,130 which showed high consumptive behavior. Furthermore, interest in consumptive behavior has an average score of 3,080 which indicates that interest in consumptive behavior is high. Then opinions related to consumer behavior produce an average score of 3.113 which means that opinions related to consumptive behavior are high