Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Loyalitas Merek Pada Ud Fajar Samudra
| Main Author: | Ramadhan, Fajar Zukhruf |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/52052/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/52052/2/BAB%20I.pdf http://eprints.umm.ac.id/52052/3/BAB%20II.pdf http://eprints.umm.ac.id/52052/4/BAB%20III.pdf http://eprints.umm.ac.id/52052/5/BAB%20IV.pdf http://eprints.umm.ac.id/52052/6/BAB%20V.pdf http://eprints.umm.ac.id/52052/7/LAMPIRAN.pdf http://eprints.umm.ac.id/52052/ |
Daftar Isi:
- UD Fajar Samudra is a manufacturing company engaged in rice production. This studied aims to analyze the influence of Brand Image and Brand Trust on Brand Loyalty at UD Fajar Samudra. The researched design uses the survey method. The typed of data used was quantitative data with primary data in the form of a questionnaire. The population of this studied were 100 rice customers UD Fajar Samudra located in Sumbawa district. Samples were taken by systematic sampling technique. Analysis of this researched data using SPSS 16.0. The results of the studied prove that brand image had a positive and significant effect on brand loyalty, brand trust had a positive and significant effect on brand loyalty, and brand image and brand trust simultaneously had a positive and significant effect on brand loyalty.