PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY HUMAS PT. BENTOEL TERHADAP PEMBENTUKAN SIKAP LEMBAGA PENERIMA BANTUAN DI KOTA MALANG (Studi pada Pengurus Lembaga Penerima Bantuan Sosial CSR PT. Bentoel)
| Main Author: | Dwiantoro, Rezky |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/51820/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/51820/2/BAB%20I.pdf http://eprints.umm.ac.id/51820/3/BAB%20II.pdf http://eprints.umm.ac.id/51820/4/BAB%20III.pdf http://eprints.umm.ac.id/51820/5/BAB%20IV.pdf http://eprints.umm.ac.id/51820/6/BAB%20V%20.pdf http://eprints.umm.ac.id/51820/7/BAB%20VI.pdf http://eprints.umm.ac.id/51820/8/DAFTAR%20LAMPIRAN.pdf http://eprints.umm.ac.id/51820/ |
Daftar Isi:
- ABSTRACT Rezky Dwiantoro. 201410040311311. THE INFLUENCE OF PUBLIC RELATIONS OF PT BENTOEL’S CORPORATE SOCIAL RESPONSBILITY PROGRAM TOWARDS ATTITUDE ESTABLISHMENT INSTITUTIONS IN MALANG CITY (A Study of Bond Beneficiary Program Social CSR of PT Bentoel). Program Study of Communication of Science, Faculty of Social and Politics, University of Muhammadiyah of Malang. Advisor: (I) Drs. Farid Rusman, M.Si (II) Isnani Dzuhrina, S.Sos, M.Adv. Keywords: Influence of CSR Program, Attitude Establishment According to constitution number 25 year 2007, every investor is obligated to create harmonic, balanced and appropriate with environment, norms, values and culture of the society. Besides that, CSR program also became one of communications media done by the company towards the environment, so that company could gain some benefits such as positive reputation and image in society. However, could this program really able to establish a positive attitude of the beneficiary towards the company? Based on that reason, the researcher wanted to research it in order to find the influence and how sign the influence is to the beneficiary. This research used explanatory quantitative research method. Choosing sampling as respondents of 59 board member s from 13 beneficiary company spread out around Malang City. In this research, the researcher questionnaire instrument to collect the data when will be analyzed and validated, and later will be tested by using simply linier regression analyzing to question the hypothesis. From the data processing, the researcher found (R2) as many as 0,621, which means PT Bentoel CSR program (X) has influenced attitude establishment of beneficiary institutions attitude, with 62% influenced based on SPSS Coefficients table, with a Unstandardized Coefficients constant number 3,107 and regression coefficient as many as 0,871. All in all, attitude establishment (Y) will be increased to 0,871 for every one of CSR program (X)