PENGARUH PROMOSI PENJUALAN, ATRIBUT PRODUK, DAN SUASANA DI DALAM TOKO TERHADAP PEMBELIAN TIDAK TERENCANA PRODUK MAKANAN SIAP SAJI PADA KONSUMEN HYPERMART MALANG TOWN SQUARE
| Main Author: | Ayuningtyas, Citra |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/51453/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/51453/2/BAB%20I.pdf http://eprints.umm.ac.id/51453/3/BAB%20II.pdf http://eprints.umm.ac.id/51453/4/BAB%20III.pdf http://eprints.umm.ac.id/51453/5/BAB%20IV.pdf http://eprints.umm.ac.id/51453/6/BAB%20V.pdf http://eprints.umm.ac.id/51453/7/BAB%20VI.pdf http://eprints.umm.ac.id/51453/8/LAMPIRAN.pdf http://eprints.umm.ac.id/51453/ |
Daftar Isi:
- The purpose of this research was to identify the influence of sales promotions against unplanned purchases, product attributes against unplanned purchases, and the atmosphere inside the store against purchases not planned fast food products in the consumers Unfortunate Hypermart Town Square. Types of data used in this research is the primary data. This research includes the types of descriptive research with quantitative approach with a number of respondents as many as 48 people. The subject of this research is the hapless consumer Hypermart Town Square and the object of the purchase is not planned. Method of data collection used was a questionnaire, which was subsequently analyzed using path analysis with applications (PLS) 3.0 Partial Least Square. The results of this research show that sales promotions has no effect against unplanned purchases, product attributes affect the purchase not planned, and the atmosphere inside the store to purchase not planned