FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SAYURAN PADA PASAR TRADISIONAL DAN MODERN DI KOTA MALANG
| Main Author: | Unizar, Ratna |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/51073/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/51073/2/BAB%20I.pdf http://eprints.umm.ac.id/51073/4/BAB%20III.pdf http://eprints.umm.ac.id/51073/5/BAB%20IV.pdf http://eprints.umm.ac.id/51073/6/BAB%20V.pdf http://eprints.umm.ac.id/51073/7/BAB%20VI.pdf http://eprints.umm.ac.id/51073/8/LAMPIRAN.pdf http://eprints.umm.ac.id/51073/55/BAB%20II.pdf http://eprints.umm.ac.id/51073/ |
Daftar Isi:
- Traditional and modern markets are now a choice for consumers in vegetable purchasing decisions. The purpose of the study was to analyze the factors that influence vegetable purchasing decisions and the most dominant factors on vegetable purchasing decisions in traditional and modern markets. Sample selection using accidental sampling. PLS (Partial Least Square) analysis is used to analyze latent variables and construct variables. The results showed that the variables that had a positive influence on purchasing decisions were products with a t-statistic value of 2.112 while the price and location variables had no effect. Variables that have a positive influence on purchasing decisions in the modern market are services with a t-statistic value of 2,116 while product, price, and location variables have no effect. Both results on the two markets that were declared influential were because they had a t-statistic value ≥1.96. The results of the intervening variable indicate that the product, price, and location in both markets have no effect on service. The most dominant variable in the traditional market is the product while in the modern market is service.