PENGARUH LABELISASI HALAL MUI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIE INSTAN (Studi Kasus Produk Mie Samyang Pada Mahasiswa Universitas Muhammadiyah Malang)
| Main Author: | Ramadhani, Fanny |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/50949/43/pendahuluan.pdf http://eprints.umm.ac.id/50949/2/bab%20I.pdf http://eprints.umm.ac.id/50949/3/BAB%20II.pdf http://eprints.umm.ac.id/50949/4/BAB%20III.pdf http://eprints.umm.ac.id/50949/5/BAB%20IV.pdf http://eprints.umm.ac.id/50949/6/BAB%20V.pdf http://eprints.umm.ac.id/50949/7/Lampiran.pdf http://eprints.umm.ac.id/50949/ |
Daftar Isi:
- This research was conducted to examine the effect of halal labeling and prices on purchasing decisions of samyang noodle. The halalness of a product must be cosidered because there are many exported foods from abroad that the have not listed halal labels. Price have a large influence in determining purchasing decisions. This type of research uses quantitative research. The sample in study was 100 respodents and the sampling method. The technique of collecting data using a questionnaiere. The analytical tool used in this study is classical assumptions and multiple linier regression. Hypothesisis testing uses the F test and T test. The F test result show that halal labeling and price have a positive effect on purchasing decisions of Samyang noodle at Muhamadiyah University Malang. The result of the T test show that there is a influence between halal labeling of purchasing decisions and prices for noodle purchasing decisions samyang at Muhamaiyah University Malang