PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KAOS DI DISTRO MOLOTOF MERC
| Main Author: | Ismawati, Ismawati |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/49542/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/49542/2/BAB%20I.pdf http://eprints.umm.ac.id/49542/3/BAB%20II.pdf http://eprints.umm.ac.id/49542/4/BAB%20III.pdf http://eprints.umm.ac.id/49542/5/BAB%20IV.pdf http://eprints.umm.ac.id/49542/6/BAB%20V.pdf http://eprints.umm.ac.id/49542/7/LAMPIRAN.pdf http://eprints.umm.ac.id/49542/ |
Daftar Isi:
- This study aims to determine the effect of product quality and price on the purchasing decision of t-shirts on the Distro Molotof Merc. This type of research is quantitative. The population of this research is consumers of the Molotof Merc Distro in Malang. The number of samples in this study were 100 respondents. The sampling technique uses purposive sampling while the data collection technique uses a questionnaire. The analytical tool used is multiple linear regression analysis. The results showed that product quality and prices partially had a significant effect on purchasing decisions. In the dominant hypothesis test, the product quality variable is the variable that has the largest or dominant influence. Based on these results the researcher provides advice for companies to maintain and continue to improve product quality and set reasonable prices, so that consumers will be confident in making purchasing decisions on the product of the Distro Molotof Merc.