PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PADA KONSUMEN TOKO SEPATU ANEKA SPORT MALANG
| Main Author: | Arum, Bianca Arga |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/49143/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/49143/2/BAB%201.pdf http://eprints.umm.ac.id/49143/3/BAB%202.pdf http://eprints.umm.ac.id/49143/4/BAB%203.pdf http://eprints.umm.ac.id/49143/5/BAB%204.pdf http://eprints.umm.ac.id/49143/6/BAB%205.pdf http://eprints.umm.ac.id/49143/7/LAMPIRAN.pdf http://eprints.umm.ac.id/49143/ |
Daftar Isi:
- Based on factor theoretical, this study is conducted to perceive the influence of price and service quality on the repurchase intention. This research uses a survey as the data collecting method, towards 100 respondents as the buyer Aneka Sport Malang by using a type of accidental sampling for collecting samples. Data collection techniques using questionnaires that have been tested for validity and reliability. The analysis technique used is multiple linear regression analysis with hypothesis testing namely F Test and T-Test. The results of the study reveal that partially price has a positive effect on the repurchase intention and service quality has a positive effect on the repurchase intention. While simultaneously variable prices and service quality has a positive effect on the repurchase intention.