PENGARUH WEBSITE QUALITY DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE CONSUMER SHOPEE INDONESIA
| Main Author: | Setyawan, Gandhi Tantra |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/49136/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/49136/2/BAB%201.pdf http://eprints.umm.ac.id/49136/3/BAB%202.pdf http://eprints.umm.ac.id/49136/4/BAB%203.pdf http://eprints.umm.ac.id/49136/5/BAB%204.pdf http://eprints.umm.ac.id/49136/6/BAB%205.pdf http://eprints.umm.ac.id/49136/7/LAMPIRAN.pdf http://eprints.umm.ac.id/49136/ |
Daftar Isi:
- The purposed of this studied is to examined the influence of Website Quality and Electronic Word of Mouth on Purchase Decisions Online Consumers Shopee Indonesia. This study uses multiple linear regression analysis on respondents namely prospective online consumers Shopee Indonesia by using non probability sampling techniques as a sampling method using online questionnaire for data collection. The results of the study reveal that partially website quality has a positive and significant effect on purchase decisions, as well as electronic word of mouth variables positive and significant effect on purchase decisions.