PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIPSTIK WARDAH
| Main Author: | Wibowo, Presintia Citra |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/48992/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/48992/2/BAB%20I.pdf http://eprints.umm.ac.id/48992/3/BAB%20II.pdf http://eprints.umm.ac.id/48992/4/BAB%20III.pdf http://eprints.umm.ac.id/48992/5/BAB%20IV.pdf http://eprints.umm.ac.id/48992/6/BAB%20V.pdf http://eprints.umm.ac.id/48992/7/LAMPIRAN.pdf http://eprints.umm.ac.id/48992/ |
Daftar Isi:
- This research aims to determine and analyze the effect of price and quality product towards the buying decision of customer towards Wardah lipstick product. The method of this research was quantitative descriptive. This research took 100 respondents to be the sample of the research by using non-probability sampling technique with purposive sampling. The analytical tool of this research used multiple regression liner while the hypothesis testing used t-test and dominant test. Based on the results, it can be concluded that (1) the price has positive and significant effect towards the buying decision of Wardah Lipstick product, (2) the quality product has positive and significant effect towards the buying decision of Wardah Lipstick product, (3) The price of the product predominantly influence the buying/purchasing decision of the Wardah Lipstick Product.