STRATEGI KOMUNIKASI PEMASARAN AGEN PERJALANAN WISATA DALAM MENINGKATKAN JUMLAH PELANGGAN (Studi Pada CV. Alexa Tour & Travel di Pangkalanbun)
| Main Author: | Sulistyanto, Ivan Bagus |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/48189/2/Pendahuluan.pdf http://eprints.umm.ac.id/48189/1/BAB%20I.pdf http://eprints.umm.ac.id/48189/3/BAB%20II.pdf http://eprints.umm.ac.id/48189/4/BAB%20III.pdf http://eprints.umm.ac.id/48189/5/BAB%20IV.pdf http://eprints.umm.ac.id/48189/6/BAB%20V.pdf http://eprints.umm.ac.id/48189/7/BAB%20VI.pdf http://eprints.umm.ac.id/48189/8/Lampiran.pdf http://eprints.umm.ac.id/48189/ |
Daftar Isi:
- From the interest of researchers to the world of tourism, researcher finds there are competition between travel agents especially in unpopular areas. This is where researchers are interested in the things behind the marketing communication strategy activities of CV. Alexa Tour & Travel in defense and increase the number of customers. Especially at this time the world of tourism has applied a lot of technological sophistication in managing its company. This study is using a qualitative approach with descriptive and evaluative types. In this study researchers also used promotional mix concepts namely advertising, personal selling, sales promotion, publicity and public relation, and direct marketing. There are three research informants who play an important role in managing and planning the marketing strategy of CV. Alexa Tour & Travel. The research instruments used were in-depth interviews, observation and documentation. Technical data analysis using the Miles and Huberman Model (data collection, reducing data obtained, data presentation and drawing conclusions) with the validity test by using the source triangulation method. The results of the research obtained are there are several steps in the marketing strategy carried out by CV. Alexa Tour & Travel is a promotional method through print media such as brochures and the use of websites as a means of corporate marketing, sales promotion to improve service quality.relationship marketing as the main alternative in reducing customer uncertainty and word of mouth promotion methods to convince customers.