Pengaruh Nilai terhadap Loyalitas Pengunjung yang dimediasi oleh Kepuasan Pengunjung Destinasi Wisata Batu Night Spectacular (BNS)
| Main Author: | Fauziah, Nurul |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/48059/55/Pendahuluan.pdf http://eprints.umm.ac.id/48059/2/BAB%20I.pdf http://eprints.umm.ac.id/48059/43/BAB%20II.pdf http://eprints.umm.ac.id/48059/4/BAB%20III.pdf http://eprints.umm.ac.id/48059/5/BAB%20IV.pdf http://eprints.umm.ac.id/48059/61/BAB%20V.pdf http://eprints.umm.ac.id/48059/7/Lampiran.pdf http://eprints.umm.ac.id/48059/ |
Daftar Isi:
- The aims of this research are to test and analyze the influence of the value received by visitors to tourist destinations on visitor loyalty mediated by visitor satisfaction. The population in this research were 108 visitors to BNS tourist destinations with criteria that had visited ≥ 3 times with the age range of 17-30 years. The analytical tool used is Path Analysis. This research uses hypothesis testing, t test and sobel test. The results of this research indicate that there is a significant influence between value on loyalty, satisfaction with loyalty, and value on satisfaction. The sobel test results showed a significant effect of satisfaction in mediating the effect of value on loyalty. This research has proven that the value received by visitors has an influence on visitor loyalty which is mediated by visitor satisfaction Keywords: Value, visitor satisfaction, visitor loyalty, tourist destination, path analysis.