KECENDERUNGAN PRODUCT PLACEMENT PADA TAYANGAN SINETRON DI TELEVISI (Analisis Isi pada Sinetron Orang Ketiga di SCTV)
| Main Author: | Latifa, Galih Hayu |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/47950/55/Pendahuluan.pdf http://eprints.umm.ac.id/47950/3/BAB%201.pdf http://eprints.umm.ac.id/47950/4/BAB%202.pdf http://eprints.umm.ac.id/47950/5/BAB%203.pdf http://eprints.umm.ac.id/47950/6/BAB%204.pdf http://eprints.umm.ac.id/47950/7/BAB%205.pdf http://eprints.umm.ac.id/47950/8/BAB%206.pdf http://eprints.umm.ac.id/47950/9/Lampiran.pdf http://eprints.umm.ac.id/47950/ |
Daftar Isi:
- The number of commercial break advertisement on television makes the audiences bored and change their channel. To avoid this situation, producers prefer to advertise their product by puttting the advertisement on the show using product placement strategy. Orang Ketiga on SCTV has 34% audiences from 1200 KPI survey’s respondents, 27% of them are housewives. This study aims to find out what kind of product placement that tend to appear in Orang Ketiga on SCTV followed with their frequencies in the episodes that aired on January 23rd 2019. Researcher uses Agenda Setting Theory with quantitative approach and descriptive content analysis research. This study uses categorization based on types of products placement provided by Saphiro (in Panda, 2003:11). The result shows product placement that tend to appear more in the category Implicit Product Placement, product that are only displayed without verbal explanation or used by the characters. Implicit Product Placement appeared in 6 scene or 10.2% from total of 59 scene.