NILAI-NILAI SYARIAH DALAM STRATEGI PROMOSI PADA PERUSAHAAN PT. KAFILAH MAGHFIRAH WISATA JAKARTA TIMUR DALAM MENGHADAPI PERSAINGAN BISNIS
| Main Author: | Nadhrah, Nadhrah |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/47807/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/47807/2/BAB%20I.pdf http://eprints.umm.ac.id/47807/3/BAB%20II.pdf http://eprints.umm.ac.id/47807/4/BAB%20III.pdf http://eprints.umm.ac.id/47807/5/BAB%20IV.pdf http://eprints.umm.ac.id/47807/6/BAB%20V.pdf http://eprints.umm.ac.id/47807/7/LAMPIRAN.pdf http://eprints.umm.ac.id/47807/ |
Daftar Isi:
- PT. Maghfirah Wisata Kafilah East Jakarta is a hajj and umrah travel company that offers Hajj services and various Umrah travel packages. Islamic values in the promotion strategy of the company PT. Maghfirah Wisata Jakaarta Timur caravan in the face of business competition; Nadhrah; NIM. 201410510311128; Islamic economics study program, faculty of Islamic religion, Malang Muhammadiyah University. Islamic values in the promotion strategy implemented by PT. The Maghfirah Values had a very good impact. With sharia values that prioritize the nature of siddiq, trust, tabligh, and fathanah of PT. Maghfirah caravan can be superior in the community so that it can face business competition in the era of globalization. The purpose of this research is to describe the application of Islamic values in the promotion strategy at PT. The Tourism Maghfirah caravan and to describe a promotion strategy based on sharia values can face business competition. In this study, researchers used field research methods, namely documentation, interviews, and observations made at PT. Maghfirah Tourism Caravan. So that in this study how the implementation of Sharia Values in the Promotion Strategy at PT. East Jakarta Maghfirah Kafilah Facing the Competition of Bisanis. The results of the study show that the establishment of Islamic values in the promotion strategy makes PT. The Maghfirah Wisata caravan can be superior and even better, thus increasing the number of worshipers who use their services. PT. Maghfirah Wisata caravan can also expand its market to be able to provide services to people in various regions.