PERBANDINGAN CITRA MEREK PADA E COMMERCE ANTARA LAZADA DAN SHOPEE ( STUDI PADA PENGGUNA LAZADA DAN SHOPEE DIKALANGAN MAHASISWA ILMU KOMUNIKASI UMM ANGKATAN 2014)
| Main Author: | olinda, Ovi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/47802/1/PENDAHULUAN.pdf.pdf http://eprints.umm.ac.id/47802/2/BAB%20I.pdf.pdf http://eprints.umm.ac.id/47802/3/BAB%20II.pdf.pdf http://eprints.umm.ac.id/47802/4/BAB%20III.pdf.pdf http://eprints.umm.ac.id/47802/5/BAB%20IV.pdf.pdf http://eprints.umm.ac.id/47802/6/BAB%20V.pdf.pdf http://eprints.umm.ac.id/47802/7/BAB%20VI.pdf.pdf http://eprints.umm.ac.id/47802/8/LAMPIRAN.pdf.pdf http://eprints.umm.ac.id/47802/ |
Daftar Isi:
- Competition between E-commerce is now getting tougher, consumers are confused by the number of E-commerce that has sprung up by offering a variety of online shopping sensations. Lazada Indonesia was established in 2012. Indonesian Shopee itself was introduced in Indonesia in December 2015. The formulation of the problem in this study is the difference between e commerce lazada and shopee, and the advantages of e commerce lazada and shopee. Each e-commerce brand must have a different image in the eyes of the public. Where the image is formed because of goals such as forming perceptions, beliefs and love. These three objectives can give rise to an image. In addition there are also impressions and experiences that influence the formation of brand image. This study aims to determine the comparison of brand image in e commerce between Lazada and Shopee. The method used in this study is a quantitative method with a type of comparative research with the help of SPSS version 23. The sampling technique used is random sampling. This research was conducted at the University of Muhammadiyah Malang in June 2019. The indicators used in this study were the location of categories, goods, CS services, quality of goods, packaging and shipping. In the validity test states that this study is valid because r count> r table at the level of 0.05%. Reliability testing in this study is said to be reliable, because the value of Cronbach Alpha> 0.6. In addition to conducting an independent test sample t-test also calculates the comparison score on each indicator. The results of this study, Lazada's difference lies in terms of goods, CS services, shipping and location of categories that are lower than Shopee. Whereas Shopee has a lower quality item than Lazada. Lazada has advantages in terms of quality of goods and shopee has advantages in terms of the location of product categories. The results of the hypothesis of this study are there are differences in brand image between lazada and shopee e commerce.