TEKNIK KOMUNIKASI PERSUASIF USTADZAH DEDEH ROSIDAH SYARIFUDIN DALAM PROGRAM ACARA RELIGI (Analisis Isi pada Acara Mamah & Aa Beraksi di Indosiar)
| Main Author: | Hilmawan, Kahfi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/46235/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/46235/2/BAB%20I.pdf http://eprints.umm.ac.id/46235/3/BAB%20II.pdf http://eprints.umm.ac.id/46235/4/BAB%20III.pdf http://eprints.umm.ac.id/46235/5/BAB%20IV.pdf http://eprints.umm.ac.id/46235/6/BAB%20V.pdf http://eprints.umm.ac.id/46235/7/BAB%20VI.pdf http://eprints.umm.ac.id/46235/8/LAMPIRAN.pdf http://eprints.umm.ac.id/46235/ |
Daftar Isi:
- Television has been becoming media of da’wah for Indonesian Moeslems. In Islamic tv program, male is more dominate than female. Uniquely, Dedeh Rosidah Syafirudin is the latest popular ustadzah who has been presenting her program “Mamah dan Aa Beraksi” on Indosiar until now. The number of audiences is high until now compared with the other similar tv programs. The aim of the research is to know about what the communication technique used in “on Mamah Dedeh” program. The techniques are to deliver the da’wah message and to see how many frequencies of appearance in persuasive communication technique. The researcher has made the categories of the research, they are Cognitive Dissonance, Fear Arrousing, Integrasi/Empathy, Red-Hearing, Payoff Idea, Asosiasi, dan Tataan/ Packing. From the seventh those categories, the researcher makes eleven indicators, they are Warning of guilty, Using the words of honesty and curiosity, believing the communicator by using self experience, the contradiction of the words, attitude, by the communicator, telling what happened in Rasulullah SAW era, connecting speech/ tausiyah based on situation/environment, overthrow the communicator by debating, diverting words, puning language expression by using unique words, the speaker deliver the result of speech before. Quantitative method is used for this research with descriptive research, and content analysis. Object of this research is religious program “ Mamah and Aa Beraksi” on Indosiar. The sample was taken from July 17-22, 2018. It was focused on dialogue Ustadzah Dede Rosidah Syarifudin. The researcher observed and chosen 765 sentences of 1.940 sentences containing persuasive. The researcher selected two people for coder which is suitable with the researcher to make it easy. The result of research shows Ustadzah Dedeh Rosyidah Syarifudin, using Asosiasi, Integrasi/Emphaty, Tataan/Packing, Fear Arrousing, and Payoff Idea. Then, Categorize of technique intergration is the highest position with the appearence frequency 244 senteces 31,89 %. It shows that the religious program of "Mamah and Aa Beraksi" starts from July 17-22, 2018 was presented by Ustazah Dedeh Rosidah Syarifudin on Indosiar. The way of communicative to influence other people in united to communicant.