ANALISIS PEMASARAN IKAN BANDENG (chanos-chanos)DI DESA MARGOANYAR KECAMATAN GLAGAH KABUPATEN LAMONGAN
| Main Author: | CAHYONO, AGUNG |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2007
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/4621/1/ANALISIS_PEMASARAN_IKAN_BANDENG.pdf http://eprints.umm.ac.id/4621/ |
Daftar Isi:
- Fish was one of the commodity in fishery sub-sector. Increasing market demand and enough resources in Indonesia gave huge opportunity to be developed. Fish production in Indonesia resulted from two sources, culture and fishing. In 1875-1980 decade, fish production in Indonesia has rapid progress, most of them came from the sea. Abundant farm would be loss without quick marketing. Milkfish marketing from producer to consumer through marketing institution was various and the less marketing institution would influence the share price of producer or consumer. The research was done at Margoanyar village Glagah sub-district Lamongan residence. Location was stated in purposive way, by considereation of one of milkfish producer in Lamongan Residence. Sampling method was done by purposive sampling, sample was taken in purposive way according to the capacious of area 0,5 – 1 ha, while the next sample would be taken according to the Milkfish commodity movement. Sample taken from this research were 28 people. Data collection method was done by two ways, they were : 1) secondary data came from related institution and literature ; 2) primary data from interview, questionnaire and survey. Data analysis method was done by two approach. They were descriptive and quantiative to find out market margin. The research showed that there were four marketing line, they were : 1. Producer - Kepuh, Rayung Gumuk broker - collector – fish market - retailer 2. Producer - Bunder Broker - retailer 3. Producer - collector - Fish Market - retailer 4. Producer - retailer Largest margin Rp 3.010,12 /Kg to market division involved 3 marketing institution, the smallest marketing margin Rp 2.463,12 /Kg in channel 4. the largest farmer share-price in marketing line 4 was 74,53%, while the smallest share-price in marketing line 1 was 68,40%.