PENGARUH IKLAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada pelanggan Kebab Nasi Goreng Sultan Malang)
| Main Author: | Putri, Deva Ayunda |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/45672/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/45672/2/BAB%20I.pdf http://eprints.umm.ac.id/45672/3/BAB%20II.pdf http://eprints.umm.ac.id/45672/4/BAB%20III.pdf http://eprints.umm.ac.id/45672/5/BAB%20IV.pdf http://eprints.umm.ac.id/45672/6/BAB%20V.pdf http://eprints.umm.ac.id/45672/7/LAMPIRAN.pdf http://eprints.umm.ac.id/45672/ |
Daftar Isi:
- The purpose of this study was to examine the effect of advertising and product quality on customer satisfaction of poor sultan fried rice kebabs. This study uses a scale range analysis of 100 respondents who have been determined using purposive sampling technique as a sampling method using a questionnaire for data collection. The results of the study reveal that advertising has a positive and significant effect on customer satisfaction from the probability value of 0.000 <0.05 and product quality has a positive and significant effect on customer satisfaction from the probability value Sig 0.000 <0.05.