ANALISIS SALURAN PEMASARAN KUBIS (BRASSICA OCELAREA) DI DESA NGROTO KECAMATAN PUJON KABUPATEN MALANG
| Main Author: | Pujianto, Yusuf |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/45533/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/45533/2/BAB%20I.pdf http://eprints.umm.ac.id/45533/3/BAB%20II.pdf http://eprints.umm.ac.id/45533/4/BAB%20III.pdf http://eprints.umm.ac.id/45533/5/BAB%20IV.pdf http://eprints.umm.ac.id/45533/6/BAB%20V.pdf http://eprints.umm.ac.id/45533/7/BAB%20VI.pdf http://eprints.umm.ac.id/45533/8/LAMPIRAN.pdf http://eprints.umm.ac.id/45533/ |
Daftar Isi:
- This study aims to find out the cabbage marketing channels related to product flow, information flow, and financial flow in Ngroto Village, Pujon District and to know the efficiency of cabbage marketing in Ngroto Village. Determination of the location of the study was done purposively. Based on the results of the study there are four types of marketing channels namely marketing channels 1 from Farmers - Tengkulak - Wholesalers - Retailers - Consumers, marketing channels 2 from Farmers - Tengkulak - Retailers - Consumers, Marketing channels 3 from Farmers - Middlemen - Wholesalers - Consumers, and Market channel 4 is the most efficient, namely from Farmers - Wholesalers - Consumers. . The average price given is the market price that occurs when the transaction lasts around Rp. 1.458 / Kg. The price given by the middleman to the farmer is the price in the market when the transaction takes place, i.e. an average of Rp. 2,067 / kg, average - selling price of large traders Rp. 2,433, and the average selling price of the seller is Rp. 3700. The value of marketing efficiency is seen by comparing the value of marketing efficiency at each marketing channel. If the Marketing Efficiency value of a marketing channel is smaller / lower in percentage, then the marketing channel is efficient. The results of data analysis show that marketing channel efficiency 1 is 36.64%, marketing efficiency 2 is 25%, efficiency of marketing channel 3 is 23.38, and channel 4 efficiency is the most efficient because it only passes one marketing agency by 11.64% .