ANALISIS EFEKTIVITAS IKLAN DEDUREN DI MEDIA SOSIAL FACEBOOK DENGAN METODE AIDA (ATTENTION, INTEREST, DESIRE AND ACTION)
| Main Author: | Pristikawati, Puput |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/43458/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/43458/2/BAB%20I.pdf http://eprints.umm.ac.id/43458/3/BAB%20II.pdf http://eprints.umm.ac.id/43458/4/BAB%20III.pdf http://eprints.umm.ac.id/43458/5/BAB%20IV.pdf http://eprints.umm.ac.id/43458/6/BAB%20V.pdf http://eprints.umm.ac.id/43458/7/LAMPIRAN.pdf http://eprints.umm.ac.id/43458/ |
Daftar Isi:
- The purpose of the research is to measure the effectiveness of DeDuren advertisement on social media Facebook AIDA model method. This research was conducted by distributing 100 questionnaires in Malang city by using simple random sampling technique. The studied variable to measure the effectiveness of attention, interest, desire, and action. The result of this research from an average score of respondent’s statements that measure the attention dimension with the result 3,44, the result of interest dimension is 2,89, the result of desire dimension is 3,19, and the result of the action dimension is 3,01. So that the result shows that DeDuren advertisements on social media Facebook is 3,13 and the results are quite effective