MANAJEMEN KOMUNIKASI PERUSAHAAN DALAM MENSUKSESKAN PELAKSANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) (Studi Pada Program CSR Bentoel Grup Tahun 2014-2018 di Kota Malang)
| Main Author: | Nurhamzah, Ilham |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/43023/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/43023/2/BAB%20I.pdf http://eprints.umm.ac.id/43023/3/BAB%20II.pdf http://eprints.umm.ac.id/43023/4/BAB%20III.pdf http://eprints.umm.ac.id/43023/5/BAB%20IV.pdf http://eprints.umm.ac.id/43023/6/BAB%20V.pdf http://eprints.umm.ac.id/43023/7/BAB%20VI.pdf http://eprints.umm.ac.id/43023/8/LAMPIRAN.pdf http://eprints.umm.ac.id/43023/ |
Daftar Isi:
- The era of modernity as it is now makes the company's attention now not only in the fields of production, distribution, and promotion, but good relations with stakeholders need to be considered. Bentoel Group is aware of the importance of the role of stakeholders in the continuity of its business. Through the environment-themed Corporate Social Responsibility (CSR) program, Bentoel Group wants to establish good relations with the company's stakeholders. The purpose of this study is to determine the management of corporate communications in the successful implementation of corporate social responsibility (CSR) programs. This study uses a qualitative approach on the basis of case studies. The research subjects were 5 people, Bentoel Group employees who handle CSR programs. Technique of collecting interview data and documentation. The data analysis technique uses Miles and Huberman analysis techniques (data collection, data reduction, data presentation, and conclusion) using source triangulation as a validity test of the data. The results of the research obtained were, Bentoel Group set the goal of the CSR program, namely to comply with RI Law No. 40 of 2007 Article 74 paragraph 1 Social Responsibility and enhance the company's image as an icon of Malang City. Bentoel group determined the HR Department as a communicator of the CSR program. Malang City Government, Environmental Organizations, and Malang City Community became communicants from the Bentoel Group CSR program. Bentoel Group informs that Bentoel Group contributes to the environment as a corporate social responsibility. The message was conveyed through the print media of Kota Malang and the Bentoel Group website. The results of the evaluation of the CSR program, Bentoel Group ensure that there is a positive increase in the image of the community about the company