PENGARUH BAURAN PROMOSI (PROMOTION MIX) TERHADAP KESEDIAAN MUZAKKI MEMBAYAR DANA ZAKAT, INFAQ, SHADAQAH (Studi Pada Lembaga Zakat Nurul Hayat Cabang Madiun)
| Main Author: | Egawati, Akhirulana |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/42857/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/42857/2/BAB%20I.pdf http://eprints.umm.ac.id/42857/3/BAB%20II.pdf http://eprints.umm.ac.id/42857/4/BAB%20III.pdf http://eprints.umm.ac.id/42857/5/BAB%20IV.pdf http://eprints.umm.ac.id/42857/6/BAB%20V.pdf http://eprints.umm.ac.id/42857/7/lampiran.pdf http://eprints.umm.ac.id/42857/ |
Daftar Isi:
- The study uses a quantitative approach, the object of research in the Madiun branch of Nurul Hayat. A total of 100 data were successfully collected using a survey method with random sampling technique. Data analysis techniques used are multiple regression analysis techniques. The results showed that: 1) the advertising variable had no significant positive effect on the willingness of muzakki to pay zakat funds, infaq, shadaqah to Nurul Hayat Madiun Branch. 2) personal selling variable has a significant and dominant influence on the willingness of muzakki to pay zakat funds, infaq, shadaqah to Nurul Hayat Madiun Branch. 3) public relations variables have a significant positive effect on the willingness of muzakki to pay zakat funds, infaq, shadaqah to Nurul Hayat Madiun Branch. 4) direct marketing variables have no significant effect on the willingness of muzakki to pay zakat funds, infaq, shadaqah to Nurul Hayat Madiun Branch. Simultaneously the promotion mix of the four variables tested significantly affected the willingness of muzakki.