PENINGKATAN LOYALITAS PELANGGAN KEDAI KOPI KECUBUNG MALANG
| Main Author: | Nuzulullita, Anindita Balqiz |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/42854/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/42854/2/BAB%201.pdf http://eprints.umm.ac.id/42854/3/BAB%202.pdf http://eprints.umm.ac.id/42854/4/BAB%203.pdf http://eprints.umm.ac.id/42854/5/BAB%204.pdf http://eprints.umm.ac.id/42854/6/BAB%205%20.pdf http://eprints.umm.ac.id/42854/7/lampiran.pdf http://eprints.umm.ac.id/42854/ |
Daftar Isi:
- The purpose of this study was to examine the effect of customer experience and customer satisfaction on customer loyalty of Kedai Kopi Kecubung. This study uses path analysis in respondents Kedai kopi Kecubung Malang who have been determined using non probability sampling as a sampling method and using a questionnaire for data collection. The results of the study revealed that customer experience has a good effect on customer satisfaction the better the customer experience the better customer satisfaction, customer satisfaction has a good effect on customer loyalty the better the customer experience the better customer loyalty. Customer experience through customer satisfaction with customer loyalty the better customer experience indirectly will have an even better impact on customer loyalty through customer satisfaction.