PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MANUAL DI KOTA MALANG
| Main Author: | Setiawan, Heri |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/42812/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/42812/2/BAB%20I.pdf http://eprints.umm.ac.id/42812/3/BAB%20II.pdf http://eprints.umm.ac.id/42812/4/BAB%20III.pdf http://eprints.umm.ac.id/42812/5/BAB%20IV.pdf http://eprints.umm.ac.id/42812/6/BAB%20V.pdf http://eprints.umm.ac.id/42812/7/LAMPIRAN.pdf http://eprints.umm.ac.id/42812/ |
Daftar Isi:
- The purpose of this study was aimed to test the partially effect of product quality and price on purchase decision. The research population is a manual motorcycle buyer in Malang City, the sample of this study were selected 100 respondents by using purposive sampling method. The research used multiple linear regression as analysis technique. The result showed that the product quality and price had a positive and significant impact on purchase decision.