PENGARUH MANAJEMEN KUALITAS TERHADAP KEUNGGULAN BERSAING (Studi Kasus Pada Industri Mebel Kemirahan Malang)
| Main Author: | Windari, Tiara Mustika |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/42709/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/42709/2/BAB%20I.pdf http://eprints.umm.ac.id/42709/3/BAB%20II.pdf http://eprints.umm.ac.id/42709/4/BAB%20III.pdf http://eprints.umm.ac.id/42709/5/BAB%20IV.pdf http://eprints.umm.ac.id/42709/6/BAB%20V.pdf http://eprints.umm.ac.id/42709/7/LAMPIRAN.pdf http://eprints.umm.ac.id/42709/ |
Daftar Isi:
- This study aims to determine the effect of quality management on competitive advantage. As well as which variable has the most influence from total quality management on competitive advantage. Quality management variables used are focus on customers, obsession with quality, teamwork, continuous improvement of quality systems which are included in the theory of 10 characteristics of total quality management, and variables of competitive advantage. Data collection was carried out by distributing questionnaires to 30 furniture business owners. The object of research is the furniture industry area in Malang's slope area. The data analysis method used is multiple linear regression analysis. Research results show that there is an influence between the variables of quality management on competitive advantage, as well as the variables that most influence the competitive advantage, is the continuous improvement of the quality system.