PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BOOKSTORE UMM
| Main Author: | Santoso, Luky Triani |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/42689/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/42689/2/BAB%20I.pdf http://eprints.umm.ac.id/42689/3/BAB%20II.pdf http://eprints.umm.ac.id/42689/4/BAB%20III.pdf http://eprints.umm.ac.id/42689/5/BAB%20IV.pdf http://eprints.umm.ac.id/42689/6/BAB%20V.pdf http://eprints.umm.ac.id/42689/7/LAMPIRAN.pdf http://eprints.umm.ac.id/42689/ |
Daftar Isi:
- This research is conducted to know the significant effect of service quality variable and price to consumer purchase decision of UMM Bookstore. The sampling technique uses purposive sampling technique with a total sample of 100 respondents who have bought a book at UMM Bookstore using a questionnaire for data collection. The analysis tool used Double Linear Regression is used to test the effect of independent variables on dependent variables. The results showed that service quality and price had a significant positive effect on purchasing decisions because it had a significant value smaller than 0.05 (<0.05).