PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK JAMU HERBAL TEMUVIT
| Main Author: | Mauriza, Achmad |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/42658/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/42658/2/BAB%20I.pdf http://eprints.umm.ac.id/42658/3/BAB%20II.pdf http://eprints.umm.ac.id/42658/4/BAB%20III.pdf http://eprints.umm.ac.id/42658/5/BAB%20IV.pdf http://eprints.umm.ac.id/42658/6/BAB%20V.pdf http://eprints.umm.ac.id/42658/7/LAMPIRAN.pdf http://eprints.umm.ac.id/42658/ |
Daftar Isi:
- The research aims to analyze the promotion mix of purchasing decision of herbal medicine product of Temuvit. The research was conducted in Malang Raya, the research was conducted from February to March 2018. The research method used was survey method using questionnaire, data collection was done by distributing questionnaires, interviews, and observation. Data analysis in this research uses multiple linear regression, test of determination, and statistical test. The results showed that promotion mix including advertising, sales promotion, public relations, personal selling, and direct marketing simultaneously to purchase decision was 0.000 <0,05 and F value counted 9,715> F table 2.60, so it can be concluded that there is influence of advertising , sales promotion, public relations, personal selling and direct marketing simultaneously to purchase decisions. Advertising Variables, sales promotion and personal sales affect consumer decisions in buying Temuvit livestock products. Advertising Variables are very influential on consumer decisions because it has the highest value of Sig. for the effect of advertising on purchasing decisions is 0.002 <0.05 and t count 3.432> t table 2.063.