PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN SMARTPHONE VIVO
| Main Author: | Gusti, Dimas Prasetyo |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/42607/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/42607/2/BAB%20I.pdf http://eprints.umm.ac.id/42607/3/BAB%20II.pdf http://eprints.umm.ac.id/42607/4/BAB%20III.pdf http://eprints.umm.ac.id/42607/5/BAB%20IV.pdf http://eprints.umm.ac.id/42607/6/BAB%20V.pdf http://eprints.umm.ac.id/42607/7/LAMPIRAN.pdf http://eprints.umm.ac.id/42607/ |
Daftar Isi:
- The research aims to test the influence of brand image and product quality towards consumer buying interest of VIVO smartphone. Analytical techniques used was multiple linear regression analysis and test of classical assumptions. From the data collected by using questionnaire (question form) by the number of sample as many as 100 respondents. Research results showed that simultaneously the brand image and product quality take effect significantly to consumer buying interest of VIVO smartphone in Active student at University of Muhammadiyah Malang. Research results showed that partially all variables of brand image and product quality have positive and significant effect towards consumer buying interest of VIVO smartphone in Active students at University of Muhammadiyah Malang