PENGARUH HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PENGGUNAAN TRANSPORTASI ONLINE GRABBIKE (Studi pada mahasiswa Universitas Muhammadiyah Malang Kampus III)
| Main Author: | Rahman, Anwar |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/42550/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/42550/2/BAB%20I.pdf http://eprints.umm.ac.id/42550/3/BAB%20II.pdf http://eprints.umm.ac.id/42550/4/BAB%20III.pdf http://eprints.umm.ac.id/42550/5/BAB%20IV.pdf http://eprints.umm.ac.id/42550/6/BAB%20V.pdf http://eprints.umm.ac.id/42550/7/LAMPIRAN.pdf http://eprints.umm.ac.id/42550/ |
Daftar Isi:
- The research objective is to examine the effect of price and sales promotion on the decision of using GrabBike online transportation toward students of Muhammadiyah university Malang Campus III. This study uses multiple linear regression analysis on 100 respondents who have been determined use purposive sampling technique as a sampling method by using questionnaires for data collection. The results of the study revealed that price and sales promotion have a partial influence on usage decisions. Price and sales promotion have a simultaneous influence on usage decisions. Sales promotion is a variable that contributes the biggest influence to the decision of using GrabBike online transportation.