Daftar Isi:
  • This study aims to determine the selection of business locations for bakeries in Malang City. This study uses primary data in the form of respondents' answers to questionnaires distributed to owners or managers of bakeries as research objects. The population in this study were 38 bakery owners or managers in Malang City. The sample in the study amounted to 38 voters or managers of bakeries in Malang City. Data analysis techniques use a range of scales and for testing, instruments using the help of SPSS 17 software. The results of this study indicate that the selection of bakery business locations in Malang City is in good criteria based on six variables namely proximity to customers, location costs, transportation, parking lots, availability of labor, and infrastructure.