PENGARUH PENGALAMAN PELANGGAN (CUSTOMER EXPERIENCE), KEPERCAYAAN (TRUST), DAN KUALITAS PELAYANAN ELEKTRONIK (E-SERVICE QUALITY) TERHADAP NIAT BELI ULANG (REPURCHASE INTENTION) PADA SITUS LAZADA INDONESIA
| Main Author: | Purwanti, Yulia |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/42107/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/42107/2/BAB%20I.pdf http://eprints.umm.ac.id/42107/3/BAB%20II.pdf http://eprints.umm.ac.id/42107/4/BAB%20III.pdf http://eprints.umm.ac.id/42107/5/BAB%20IV.pdf http://eprints.umm.ac.id/42107/6/BAB%20V.pdf http://eprints.umm.ac.id/42107/7/LAMPIRAN.pdf http://eprints.umm.ac.id/42107/ |
Daftar Isi:
- This study was conducted to determine the significant and positive influence of customer experience, trust, and e-service quality to repurchase intention on Lazada Indonesia site. The data analysis method used is multiple linear regression analysis using SPSS 16 for Windows Software. The results showed that the independent variable is customer experience, trust, and e-service quality respectively or partially positive and significant influence to repurchase intention on Lazada Indonesia Site. Simultaneously the variable of customer experience, trust, and e-service quality also can contribute the repurchase intention influence on Lazada Indonesia Site well.