PENGARUH LINGKUNGAN EKSTERNAL DAN KAPASITAS MANAJERIAL TERHADAP KEPUTUSAN PEMBELANJAAN PADA USAHA MIKRO KECIL SEKTOR MAKANAN DAN MINUMAN DI KELURAHAN BABAT LAMONGAN
| Main Author: | Sastya, Shelsa Feby |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/42097/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/42097/2/BAB%20I.pdf http://eprints.umm.ac.id/42097/3/BAB%20II.pdf http://eprints.umm.ac.id/42097/4/BAB%20III.pdf http://eprints.umm.ac.id/42097/5/BAB%20IV.pdf http://eprints.umm.ac.id/42097/6/BAB%20V.pdf http://eprints.umm.ac.id/42097/7/LAMPIRAN.pdf http://eprints.umm.ac.id/42097/ |
Daftar Isi:
- The purpose of this research is to know: (1) The influence of external environment to the decision of expenditure on small business of food beverage sector in Kelurahan Babat, (2) The influence of managerial capacity to expenditure decision on small food beverage sector in Babat Village. This research is a causality research with quantitative approach. The sample of this research is small micro food and beverage business in Village Babat which amounted to 32 micro food and beverage business and 3 small beverage food business with census sampling technique. Data collection techniques used questionnaires that have been tested for validity and reliability. Data analysis technique is done by using multiple regression analysis. The results show that the external environment and managerial capacity have the simultaneous effect to the decision of expenditure, external environment, and managerial capacity have the partial effect to the decision of expenditure, and the most influential variable is managerial capacity. The external environment is measured by interest rate indicators, economic growth, and inflation, while managerial capacity is measured by planning, organizing, directing, and controlling.