PERSEPSI ORANG TUA SISWA TENTANG TAYANGAN IKLAN KARTU THREE DI TELEVISI ( Studi Pada Orang Tua Siswa Kelas VI SD Negeri Dinoyo IIMalang )
| Main Author: | Gunawan, Indra |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/4174/1/PERSEPSI_ORANG_TUA_SISWA_TENTANG_TAYANGAN_IKLAN_KARTU_THREE_DI_TELEVISI.pdf http://eprints.umm.ac.id/4174/ |
Daftar Isi:
- Research concerns with the phenomenon of cellular phone of Elementary School students. Preliminary study finds that most of Class Sixth students in SD Negeri Dinoyo II Malang have cellular phone. This becomes evident due to several factors, among other the advertisement on television. The advertisement of cellular card Three refers to one using elementary schoolstudents as the artist. The author attempts to review the student’s parent perception about the advertisement of cellular card Three aiming at understanding the parent perception about the cellular card Three advertisement on television. Advertisement constitutes an activity to disseminate messages from communicator to communicant. The advertisement must be planned as the interesting one to persuade people to use the advertised product. The perception represents the experience on objects, incidents or relations obtained by summarizing the information and interpreting the messages (Desiderato). Two factors affect perception. First factor relates to the functional factor emanating from the demand, past experience, and others including personal factor. The second will be the structural factor from physical stimulus and nerve effects usually developed by individual nerve system. Research employs qualitative descriptive method with several techniques of data collection such as interview, documentation and observation. In addition to data collection technique, researcher also uses purposive sampling technique to determine the subject of research. The obtained data will be analyzed by qualitative data analysis technique consisting data collection, data reduction, data display, and conclusion remark (Mathew B. Miles and Hubberman). Results of research indicate the different opinion about the advertisement of cellular card Three. The different also prevails for the existed indicators. In essence, results show that most of research subjects assert that the advertisement of the cellular card Three submits to one stimulating consumptive passion of the public, particularly the parent. Other reason may be that the parent will judge the advertisement as a matter of learning about the recent earlier introduced