STRATEGI PEMASARAN DENGAN PENDEKATAN PROGRAM PERSONAL SELLING PADA PT. BNI PERSERO Tbk. CABANG MALANG
| Main Author: | Maalik, Ariq Asmaun |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41695/1/Pendahuluan.pdf http://eprints.umm.ac.id/41695/2/BAB%201.pdf http://eprints.umm.ac.id/41695/3/BAB%202.pdf http://eprints.umm.ac.id/41695/4/BAB%203.pdf http://eprints.umm.ac.id/41695/5/BAB%204.pdf http://eprints.umm.ac.id/41695/6/BAB%205.pdf http://eprints.umm.ac.id/41695/7/lampiran.pdf http://eprints.umm.ac.id/41695/ |
Daftar Isi:
- The purpose of this research is to know the marketing strategy with personal selling approach to improve product marketing performance and service provided. The data used is descriptive data, specifically non-numeric data from interviewees and the analysis using SWOT analysis. The results showed that the advantages when using personal selling strategy is lower than the weakness. The opportunities is lower than the threat. The conclusions of that study already done, PT. Bank Negara Indonesia Subsidiary Malang can’t used the marketing strategy with personal selling approach to all the customer, it can use for specific customers.